Best Quality Salesforce Marketing-Cloud-Email-Specialist Exam Questions ActualTorrent Realistic Practice Exams [2022]
Critical Information To Salesforce Certified Marketing Cloud Email Specialist Pass the First Time
How to Prepare For Salesforce Marketing cloud email specialist Exam
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
NEW QUESTION 120
Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)
- A. To optimize import process speed
- B. To save the data extension
- C. To determine the correct data type
- D. To ensure data integrity
Answer: A,D
NEW QUESTION 121
Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.
What feature should be used to manage their opt-out strategy?
- A. Shared Emails
- B. Shared Data Extensions
- C. Shared Portfolio Items
- D. Shared Publication Lists
Answer: D
NEW QUESTION 122
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- B. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- C. Create a Test data extension that contains the five content variations the two team members need to validate.
- D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'"
Answer: B
NEW QUESTION 123
A customer wants to grow the no. of subscriber in the account, which two method should the customer employ to acquire the subscribers. Choose 2 answers.
- A. Add a signup page from the homepage
- B. target unsubscribed customers
- C. create a SMS campaign to customer to sign up for email
- D. Use a list of emails address purchased from online vendors.
Answer: A,C
NEW QUESTION 124
Which file type delimiter is available in the Import Wizard? (Choose 3)
- A. Fixed Length
- B. Pipe
- C. Tab
- D. Other
- E. Comma
Answer: B,C,E
NEW QUESTION 125
Which two subscriber audiences can be created by using Measures in a Data Filter? (Choose two.)
- A. Subscribers who have not clicked in the past three months.
- B. Subscribers who have opened an email in the past 30 days.
- C. Subscribers within a 30-mile radius of a zip code.
- D. Subscribers who have submitted spam complaints in the last week.
Answer: A,B
NEW QUESTION 126
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. Journey Builder using a Random Split with three branches.
- B. Journey Builder using a Decision Split with three branches.
- C. Automation Studio with three separate Welcome automations.
- D. A series of A/В tests to determine the number of emails.
Answer: D
Explanation:
Explanation
NEW QUESTION 127
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A file drop automation to execute an import every time a record is updated or added.
- B. A scheduled automation to import a file containing all of their subscribers.
- C. A scheduled automation to occur every 15 minutes to ensure the data is current.
- D. A scheduled automation to import a nightly file of updated or changed records.
Answer: B
NEW QUESTION 128
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)
- A. AMPscript
- B. Profile Mapping
- C. Dynamic Content
- D. Personalization Strings
Answer: A,C
Explanation:
Explanation/Reference:
NEW QUESTION 129
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
- A. Create an Image content block.
- B. Create a Free Form content block.
- C. Create an HTML content block.
- D. Create a Text content block.
Answer: B
Explanation:
Explanation/Reference:
NEW QUESTION 130
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which is moved at frequent intervals to a folder on NTO's Enhanced SFTP Account.
Which solution can be used to achieve this?
- A. File Drop Entry Source in Journey Builder
- B. File Drop Starting Source in Automation Studio
- C. Import Activity in Email Studio
- D. Triggered Email in Email Studio
Answer: B
NEW QUESTION 131
What must be configured in a Marketing Cloud account to use the import wizard?
- A. Encrypted FTP
- B. Enhanced FTP
- C. Data Loader
- D. File Transfer
Answer: B
NEW QUESTION 132
Whichtwo best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Create folders for each type of uploaded content.
- C. Optimize the way content is stored with a naming convention.
- D. Import all content up front, rather than piece by piece.
Answer: A,C
NEW QUESTION 133
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Create an automation triggered on unsubscribes from the other system.
- B. Import unsubscribes into a data extension, then update status with a query.
- C. Create a suppression workflow for the unsubscribed accounts.
- D. Import unsubscribes with the appropriate status into All Subscribers.
Answer: D
NEW QUESTION 134
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers
- A. Search field
- B. Content Type filter
- C. Local folder structure
- D. Tags filter
- E. Email Type
Answer: A,C,D
Explanation:
Reference:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/
NEW QUESTION 135
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
- A. Opt-in via SMS in not Opt-in via email (And vice versa)
- B. Opt-ins are brand specific, don't share with other brands.
- C. Buy email lists
- D. Permission is specific to an address even if you know others.
- E. In store loyalty programs
Answer: A,B,D
NEW QUESTION 136
What are some of the best practices to drive engagement with email marketing? (Choose 3)
- A. segment your communications.
- B. Design for Mobile
- C. go Social
- D. integrate email marketing and CRM systems
- E. A/B Testing to see what resonates.
Answer: A,D,E
NEW QUESTION 137
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