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Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
2. Email Message Design (13%)
- Given a customer scenario, recommend email design best practices to implement.
- Given an email message design, determine the correct use of Approvals.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
3. Content Creation and Delivery (18%)
- Describe various send capabilities in the Email application.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
- Given a scenario, create and customize an email message to meet a customer's need.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
4. Marketing Automation (19%)
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management (28%)
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
6. Tracking and Reporting (7%)
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification
- If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.
- Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
- Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
- Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
Difficulty in writing Marketing cloud email specialist Exam
Salesforce Marketing cloud email specialist is the most powerful certification that candidates can have on their resume, it could literally tough for candidates to pass exam in their first attempts, many time it happen that candidates don't use to follow exam questions and they use to give wrong answer. Another most important issue with most of the candidates is that they use to refer wrong study materials and later when they realise, till that time they were not left with much time in hand.
In order to provide support to the participant, ActualTorrent have designed their study guide keeping all these challenges in mind.
ActualTorrent provides most updated Marketing cloud email specialist exam dumps , with the help of these exam dumps aspirants get a fair idea about the type of questions being asked in real certification. ActualTorrent exam dumps are verified by the Salesforce experts. ActualTorrent also gives practice test, which proves to be an excellent platform to test the attained knowledge.
NEW QUESTION 67
A marketer would like to send a commercial email that is cam-spam complied. Which two criteria should be met to ensure compliance with the cam spam act?
Choose two answers.
- A. Ensure opt out link is present.
- B. Include the email address of the sender
- C. Include a phone number to call.
- D. State the subscriber is receiving the email
Answer: A,B
NEW QUESTION 68
A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
- A. Consent Management
- B. DoNotTrack Attribute
- C. Exclusion Script
Answer: B
NEW QUESTION 69
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?
- A. Triggered Send
- B. Send Flow
- C. Send Email Activity
- D. Send Throttling
Answer: D
NEW QUESTION 70
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which tool can be used to segment the data? (Choose 2)
- A. Drag & Drop Segmentation
- B. Data Extract Activity
- C. Query Activity
- D. Send Definition
Answer: A,C
NEW QUESTION 71
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email:
English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?
- A. Use Drag and Drop Segmentation to create data filters
- B. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
- C. Use Drag and Drop Segmentation to create data filters, and the use Filter activities
- D. Use Query Activities
Answer: B,C
NEW QUESTION 72
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. A call to action should be direct and action-oriented
- B. A callto action can be text or an image based button
- C. Text buttons receive more clicks than graphics
- D. A call to action below the fold performs best
Answer: C,D
NEW QUESTION 73
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
- A. Subject and Preheader Validation
- B. Content Detective
- C. Subscriber Preview and test Send
Answer: A
NEW QUESTION 74
A customer leverages transactional messages to send order confirmations. What type of message is most suitable in this situation?
- A. User-Initiated Email
- B. Test Send
- C. Send Flow
- D. Triggered Email
Answer: D
NEW QUESTION 75
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
- A. Wait Until Activity
- B. Einstein STO Activity
- C. Engagement Split
Answer: A
NEW QUESTION 76
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
- A. Mobile Aware
- B. Mobile Responsive
- C. Responsive Aware
Answer: A
NEW QUESTION 77
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which field on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?
- A. Loyalty Member ID
- B. Email Address
- C. Loyalty Member Status
- D. Full Name
Answer: A
NEW QUESTION 78
Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?
- A. Make the First Name and Last name columns Primary Keys
- B. Set up a default value for the column
- C. Ensure the Nullable property is unchecked for the First Name and Last Name columns
- D. Check the Nullable property for the First Name and Last Name columns
Answer: A
NEW QUESTION 79
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?
- A. SQL Query Activity > Data Extract Activity > File Transfer Activity
- B. Filter Activity > File Transfer Activity > Data Extract Activity
- C. Data Extract Activity > SQL Query Activity > File Transfer Activity
- D. Filter Activity > SQL Query Activity > File Transfer Activity
Answer: A
Explanation:
Explanation/Reference:
NEW QUESTION 80
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Goals
- B. Exits
- C. Decision Splits
Answer: B
NEW QUESTION 81
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. Make the call-to-action button that links to the feedback form bigger and with red background
- B. A Salesforce Survey block called in by an AMPscript function.
- C. Replace call-to-action with interactive Email Form
Answer: C
NEW QUESTION 82
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?
- A. Specify character encoding in import file.
- B. Configure Field-Level Encryption in import file.
- C. Manager Files in File Transfer.
Answer: C
NEW QUESTION 83
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers
- A. Ensure the name of the file in the Import Activity matches the file name on the FTP.
- B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
- C. Use the Import Wizard to point to rename the file on the FTP.
- D. Change the file format from "comma separated value" to "tab delimited."
Answer: A,B
NEW QUESTION 84
A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
- A. Test sends are rot recorded on the Send Log Data Extension.
- B. The send exceeded the maximum test send threshold.
- C. A subscriber was not selected in the Subscriber Preview tab.
Answer: B
NEW QUESTION 85
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to set criteria to segment contacts based on behavior using SQL
- B. The ability to update or create Salesforce CRM objects or records
- C. The ability to extract data from an Audience data extension for analysis
- D. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- E. The ability to set goals and have the system listen to see if users met the goal
Answer: A,B,E
Explanation:
Reference:
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION 86
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/B test options should be used? (Choose two.)
- A. The test administrator selects the desired audience test segment sizes.
- B. The test administrator manually selects the version to send to the remainder.
- C. The test administrator chooses which subscribers to place in each audience.
- D. The system automatically sends the winning version to the remainder audience.
Answer: A,D
NEW QUESTION 87
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
- A. Include Hero_CTA1 In the filename for each Hero Image.
- B. Include "Hero_CTA" in the Link Tooltip field for each link.
- C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- D. Add "Hero_CTAn to the Tracking Alias field for each link.
Answer: D
NEW QUESTION 88
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