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Salesforce Arch-302 Exam Syllabus Topics:

Salesforce Certified B2C Solution Architect Sample Questions:

1. An organization currently has separate teams supporting Service Cloud, Marketing Cloud, store operations with a point-of-sale solution, and eCommerce with Commerce Cloud. Each business unit has their own key performance indicators (KPIs) but the organization is struggling to understand the big picture and improve customer engagement with the brand.
In which two ways would Salesforce CDP help in this scenario?
Choose 2 answers

A) It can power experiences through other channels like Marketing Cloud Engagement by activating customer segments.
B) It ingests customer data from each system and uses matching rules to find records representing the same person, uniting them under a Unified Individual.
C) It provides cross-channel analytics using pre-built, native dashboards and charts within the unified profile.
D) It creates one Individual record that replaces the system-specific records in other products, creating a unified view of the customer.

2. A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems?
Choose 2 answers

A) Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
B) Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
C) Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.
D) Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID

3. Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.
What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

A) Enable Collect Tracking within Marketing Cloud Personalization Builder
B) Install Customer Tracking within Commerce Cloud Cartridge
C) Create Cart Abandonment Emails within Marketing Cloud Email Studio
D) Enable Collect Tracking within Marketing Cloud Email Studio

4. A multi-brand company uses 82C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across these Salesforce products, The company has one B2C Commerce realm Serving two storefronts, a Salesforce ora, and a Marketing Cloud Instance. None of these Salesforce Clouds are integrated. The company wants to know which Salesforce products require custom integration for this multi-cloud architecture.
Which two considerations should a Solution Architect provide to answer the company's question?
Choose 2 answers

A) An integration must be developed between 82C Commerce and Service Cloud to enable the synchronization of customer profiles and unlock REST API access between the two products.
B) An integration between Service Cloud and B2C Commerce is not necessary, as these clouds are natively integrated and both products are built on the Salesforce Platform.
C) An integration must be developed between B2C Commerce and Marketing Cloud to enable Marketing Cloud REST APT access from B2C Commerce.
D) An integration must be developed between Service Cloud and Marketing Cloud to enable Marketing Cloud REST API access from Service Cloud.

5. universal Containers (DC) is seeing an increased volume of customers browsing for higher-value items across multiple brands and longer cons/deration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process' Choose 2 answers

A) Create an Abandoned Cart journey by brand across all carts
B) Work with stakeholders to create a customer Journey map that improves conversions
C) Run reports on the value of cart Items and time since the last activity
D) Enable customer service to update and complete a cart transaction on behalf of the customer

Solutions: