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Google Display Exam Practice Test Sample Questions:

1. You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?

A) Audio
B) Commerce
C) Video
D) Game

2. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Verify that your conversion code is set up correctly.
B) Evaluate performance of campaign regularly.
C) Check the ad creative and the landing page to make sure they are well matched.
D) Increase bidding for successful sites.

3. You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.

A) Lookat mouseover and interaction rate
B) Use conversion tracking
C) Track Website traffic trends
D) Compare costs to leads

4. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

A) Play rate
B) Clickthrough rate
C) Clicks
D) Conversions

5. Examine the image given below:

What does the icon in the highlighted area of the video targeting tool represent?

A) Banner ad
B) In video overlay
C) Image ad
D) In stream video

Solutions: