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Google Display Exam Practice Test Sample Questions:

1. Some advertisers would like to target YouTube through Google AdWords. There are two tools
available for these types of advertisers: the placement tool and what other tool?

A) Traffic estimator tool
B) Keyword tool
C) Video targeting tool
D) Google Content Network analysis tool

2. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
B) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
C) Amy should increase her advertising budget.
D) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.

3. Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?

A) Honey will pay a fee every time her ad is shown to a YouTube user.
B) Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user.
C) Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.
D) Honey will pay a fee for her ad whenever people click on her ad.

4. Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C

A) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
B) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.

5. Examine the image given below:
What Google Tool is being used in the image above?

A) Google Wonder Wheel
B) Google Rich Media Ad Builder
C) Google Ad Builder
D) Google Ads Diagnostic Tool

Solutions: