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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
B) Choose Reports, then Traffic Sources, then Referrers
C) Choose Traffic Sources, then Referring Sites
D) Choosing Traffic Sources, then Inbound Links

2. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Add more keywords
B) Run Google Analytics
C) Increase the cost-per-click bids
D) Run the website optimizer

3. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A) Keyword Tool
B) Keyword Tool Supercharger
C) AdWords Editor
D) Google Analytics

4. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use automatic placements with the CPM bidding.
B) Jerry should use managed placements with CPM bidding.
C) Jerry should use automatic placements with the CPC bidding.
D) Jerry should use managed placements with CPC bidding.

5. Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

A) Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
B) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
C) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
D) Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

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