Salesforce : EEB-101 Questions & Answers
Updated: Aug 29, 2026
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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Automate email campaigns
|
| Topic 2: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 3: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 4: Content Creation and Delivery | 24% | - Build and customize email content
|
| Topic 5: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?
A. Automation studio and Query Activity
B. Salesforce CDP and Einstein Engagement Scoring
C. Journey Builder and Engagement Split
Question 2
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?
A. Journey Butter
B. Contact Builder
C. Automation Studio
Question 3
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
A. Multi-Step Journey
B. Single Send Journey
C. Transactional Send Journey
Question 4
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A. Ensure characters in the CSS tags are limited to 16kB.
B. Ensure fallback content has been configured for Gmail.
C. Ensure the 'Optimize for Gmail' checkbox is selected.
Question 5
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
A. Einstein Engagement Frequency
B. Einstein Engagement Scoring
C. Einstein Messaging Insight
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: A |
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