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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Schedule and activate Triggered Sends for the messages in the journey.
B) Select the Recurring schedule type for the entry source in Journey Builder.
C) Select an automation to populate the Entry Source Data Extension.

2. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A) Campaigns
B) Sender Profile
C) Tabs

3. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A) Scale back sending for specific ISPs until the issue subsides.
B) Increase the frequency of email sending to boost engagement.
C) Broaden segmentation criteria to reach more diverse audiences.

4. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A) Test Send
B) Subscriber Preview
C) Content Detective

5. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Unshare the email.
B) Cancel send using email.
C) Withdraw email approval.

Solutions: