GCCC : SCMP Questions & Answers
Last Updated: Sep 30, 2026
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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Principles of Strategic Communication | - Research and Analysis
|
| Evaluation and Measurement | - Performance measurement
|
| Strategy and Planning | - Communication strategy development
|
| Implementation and Management | - Execution of communication plans
|
GCCC Strategic Communication Management Professional Sample Questions:
An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:
- A. Have the executive publicly apologize and retract the statement.
- B. Engage politicians with face-to-face meetings to explain the misunderstanding.
- C. Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
- D. Immediately terminate the executive for placing the organization at risk.
Correct Answer: C 🗳️
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Which of the following is the PRIMARY objective of an internal communications audit?
- A. To understand how employees rate executive leadership and their immediate leader
- B. To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
- C. To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
- D. To understand how employees rate their work-team relationships and work spaces
Correct Answer: B 🗳️
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A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?
- A. To sway public opinion to the client's innocence before a jury is selected
- B. To enhance the firm's reputation for accepting difficult cases
- C. To take charge of the story line to ensure accuracy and a unified voice
- D. To develop an internet strategy and monitor public opinion about the client and firm
Correct Answer: C 🗳️
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Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?
- A. Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
- B. Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
- C. Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
- D. Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
Correct Answer: A 🗳️
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The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:
- A. accurate graphics in all our communications.
- B. legal choices in all our communications.
- C. procedural instructions in all our communications.
- D. strategic content in all our communications.
Correct Answer: B 🗳️
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