GCCC : SCMP Questions & Answers
Last Updated: Sep 30, 2026
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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Evaluation and Measurement | - Performance measurement
|
| Topic 2: Strategy and Planning | - Communication strategy development
|
| Topic 3: Principles of Strategic Communication | - Research and Analysis
|
| Topic 4: Implementation and Management | - Execution of communication plans
|
GCCC Strategic Communication Management Professional Sample Questions:
If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?
- A. Sign senior leaders up on social media platforms.
- B. Show senior leaders a report written for a previous employer.
- C. Create a business case that demonstrates results based on research.
- D. Provide senior leaders with a list of websites with good examples of research.
Correct Answer: C 🗳️
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A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?
- A. Rewrite the materials for each audience and forward them to the executive.
- B. Recommend that the senior executive adapt the presentation for each audience.
- C. In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
- D. Reach out to a contact in each location and request audience feedback after the presentation.
Correct Answer: B 🗳️
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A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?
- A. Aggressively push back against criticism.
- B. Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
- C. Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.
- D. Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
Correct Answer: B 🗳️
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A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:
- A. Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
- B. Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
- C. Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
- D. Recognize employees who submit the largest number of innovative ideas in company media.
Correct Answer: B 🗳️
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An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?
- A. "I am not able to help you at this time. Give me your number and I will contact you."
- B. "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."
- C. "Please come in while I find someone who can speak with you."
- D. "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
Correct Answer: A 🗳️
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