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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What can you test with A/B Testing?

A) Email Message
B) Dates and Times sent out
C) Content areas
D) All of the above
E) Subject Lines
F) From Name

2. Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

A) AMPscript
B) Personalization Strings
C) Dynamic Content
D) Profile Mapping

3. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A) Subscriber can choose which publications to unsubscribe from.
B) Subscriber can choose to be unsubscribed from all NTO publications.
C) Subscriber can choose to resubscrlbe to the list used for the send.
D) Subscriber can choose to be removed from the data extension.

4. Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

A) Preventing customers from opting out
B) Personalized recommendations
C) Sending multiple emails in one day
D) Opting customers in automatically

5. A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?

A) Drag and Drop Segmentation
B) Audience Builder
C) Guided Send
D) Query Activity

Solutions: