Salesforce : MC-Con-201 Questions & Answers

Last Updated: Aug 24, 2026

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign Design, Flow Orchestration & Content30%- Activation templates
  • 1. Selecting appropriate contact point values
    • 2. Configuring activation templates
      - Personalization
      • 1. Handlebars
        • 2. Repeaters
          • 3. Merge fields
            • 4. Content variations
              • 5. AMPscript
                - Flow orchestration
                • 1. Flow types
                  • 2. Flow configuration settings
                    • 3. Flow elements and logic for business processes and messaging
                      • 4. Trigger conditions
                        - Landing pages
                        • 1. Components and configuration required to build landing pages
                          - Messaging data sources
                          • 1. Selecting appropriate data sources for personalized customer data
                            Topic 2: Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                            • 1. Consumption-based entitlements
                              • 2. Impact of marketing automation design decisions on platform consumption and usage
                                - Identity Resolution
                                • 1. Linking multiple data sources into a unified profile
                                  • 2. Configuring Identity Resolution
                                    - Data 360 data object concepts
                                    • 1. Connecting, harmonizing, unifying, and activating customer data
                                      • 2. Audience segmentation and content personalization
                                        - CRM data ingestion and activation
                                        • 1. Actionable Lists
                                          • 2. CRM objects and records
                                            • 3. Audience segmentation, activation, and content personalization
                                              Topic 3: Analytics & Performance Insights8%- Marketing insights
                                              • 1. Surfacing marketing data and insights across the Salesforce platform
                                                - Reporting and analytics
                                                • 1. Selecting pre-built dashboards for reporting requirements
                                                  Topic 4: Consent13%- Platform consent objects
                                                  • 1. Purpose and relationships of consent objects
                                                    - Consent banners
                                                    • 1. Configuring consent banners on marketing landing pages and external pages
                                                      - Consent record management
                                                      • 1. Creating, managing, and updating consent records
                                                        - Consent management concepts
                                                        • 1. Role of consent in customer engagement and compliance
                                                          Topic 5: Platform Setup & Governance13%- Business Units and governance
                                                          • 1. Business Unit requirements
                                                            • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                                              - Marketing Cloud Next environment setup
                                                              • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                                - Domain authentication and authorization
                                                                • 1. Domain authorization for branded, authenticated email delivery
                                                                  • 2. Self-service domain authentication
                                                                    Topic 6: Agentforce & AI Innovation11%- Predictive AI
                                                                    • 1. Selecting appropriate predictive AI features
                                                                      - Conversational messaging
                                                                      • 1. Customer engagement and response handling
                                                                        • 2. Ongoing interactions across messaging channels
                                                                          - Marketing agents
                                                                          • 1. Content generation
                                                                            • 2. Campaign creation
                                                                              • 3. Audience segmentation

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