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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A) Responsive Aware
B) Mobile Aware
C) MobileResponsive

2. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A) Requirement to have Custom URLs on images hosted in Marketing Cloud
B) Sending. Volume > 250,000 Email/Month
C) Requirement to have Custom URLs on Cloud Pages

3. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) In the step with the two SQL activities, place a wait step between them.
B) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

4. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A) In the Shared Data Extensions folder
B) In the Synchronized Data Extensions folder
C) In the Data Extensions folder with sharing enabled

5. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A) Scale back sending for specific ISPs until the issue subsides.
B) Increase the frequency of email sending to boost engagement.
C) Broaden segmentation criteria to reach more diverse audiences.

Solutions: