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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Managed classification
B) Corporate classification
C) Self-classification
D) Self-service OnRamp

2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Click the "Mobile" configuration template.
B) Select "Suppress cache busting" advanced configuration option.
C) Select the "Disable mobile support" advanced configuration option.
D) Select "Suppress multiple tagging" advanced configuration option.
E) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.

3. What must be created in order to feed user activity into classification categories?

A) a Master Rule Sheet
B) a Data Map
C) Taxonomy Templates
D) Classification Rules

4. What is the CPS pricing model?

A) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data on a cost per 1,000 impressions basis.
D) This model allows clients to purchase data on a cost per category agreement.
E) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.

5. Which two are attributes of third-party data? (Choose two.)

A) Free to use for activation, targeting, and analytics
B) Offered on a private marketplace, via direct sales to marketers
C) Often billed directly by the media partner
D) Can be confirmed from multiple outside sources

Solutions: