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| Section | Weight | Objectives |
|---|---|---|
| Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
| Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - First-party data ingestion methods - Mobile SDK integration - Server-to-server integration |
| Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Define DMP use cases - Data scoping and collection policies |
| Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - Offline match integration - ID swapping and mapping strategies |
1. Which of the following is an example of deterministic matching of identities?
A) Making an ID match based on browser type
B) Making an ID match based on device type
C) Making an ID match based on an email address used to log into multiple devices
D) Making an ID match based on IP address
E) Making an ID match based on operating system
2. How often must you review and assess a client's taxonomy for maintenance?
A) Yearly
B) Quarterly
C) Weekly
D) Daily
3. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
A) The old rules must be purged prior to running the newly created rule.
B) You must wait at least thirty minutes after creating a classification rule to start using it.
C) It takes one week after rule creation for data to be mapped to prescribed categories.
D) In addition to the classification rule, you also need to configure a chint rule.
4. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
A) That the production side web server is capable of retrieving HTTP requests.
B) That the iFrame tag type was selected in the container tool.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the appropriate macros were added to the pixel URL.
5. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
A) Avoid
B) Optimize
C) Buy
D) Target
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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