Salesforce : AP-216 Questions & Answers

Last Updated: Sep 11, 2026

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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Sitemap18%- Unified customer profile building
- Catalog and page mapping
- Content zones configuration
- Sitemap design and best practices
- Web SDK implementation
Einstein Capabilities10%- Ingredients configuration and application
- Einstein recipes overview and usage
Segmentation18%- Segment creation and management
- Segment export and integration with Journey Builder
- Segment rules, filters and goals configuration
- Segment performance reporting and analytics
Data Integration14%- Data flow management within and outside the platform
- Salesforce Connector integration
- Event API usage and configuration
- ETL feed system implementation
Setup & Administration6%- Identity system configuration
- User attributes management
- Platform configuration and setup procedures
Solution Overview16%- Real-time interaction management use cases
- Product terminology and core implementation components
- Definition and business value of Marketing Cloud Personalization
Activation18%- Campaign creation and execution
- Mobile and server-side campaigns
- Campaign optimization and measurement
- A/B testing setup and analysis
- Open-time email campaigns

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question #1

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

  • A. 300 total between filters and goals
  • B. 25 filters and 25 goals
  • C. 64 total between filters and goals
  • D. Unlimited
Answer: C

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Question #2

What are the three types of mobile campaigns a business user can create in IS?

  • A. Push Message
  • B. SMS Text Message
  • C. In-App Notification
  • D. JSON Data A
  • E. Browser Notification
Answer: A,B,C

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Question #3

A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

  • A. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
  • B. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
  • C. marketing cloud Personalization uses third party software to match anonymous and known identities
Answer: A

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Question #4

What are Marketing Cloud Personalization's machine learning powered algorithms called?

  • A. Data Science Workbench
  • B. Einstein Recipes
  • C. Machine Learning Tools
  • D. Einstein Decisions
Answer: B

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Question #5

When should you define goals and filters?

  • A. Over time, when you have something new you want to meausure
  • B. After launching a campaign that you want to measure against a goal or filter
  • C. Before launching a campaign that you want to measure against a goal or filter
  • D. When you are reviewing campaign statistics for a published campaign
Answer: C

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