Last Updated: Sep 11, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Sitemap | 18% | - Unified customer profile building - Catalog and page mapping - Content zones configuration - Sitemap design and best practices - Web SDK implementation |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Segmentation | 18% | - Segment creation and management - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment performance reporting and analytics |
| Data Integration | 14% | - Data flow management within and outside the platform - Salesforce Connector integration - Event API usage and configuration - ETL feed system implementation |
| Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Activation | 18% | - Campaign creation and execution - Mobile and server-side campaigns - Campaign optimization and measurement - A/B testing setup and analysis - Open-time email campaigns |
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
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What are the three types of mobile campaigns a business user can create in IS?
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A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
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What are Marketing Cloud Personalization's machine learning powered algorithms called?
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When should you define goals and filters?
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