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| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 10% | - Analyze member engagement and program performance - Use Loyalty Management reporting features - Monitor loyalty metrics and KPIs |
| Partner Management | 10% | - Configure loyalty partners and relationships - Set up partner earning and redemption rules - Manage partner program participation |
| Member Management | 20% | - Manage member enrollment and registration - Implement member lifecycle stages - Create and manage loyalty program members - Configure member tiers and benefits |
| Points and Rewards Management | 20% | - Manage loyalty currency (points) operations - Process point transactions (earning, redeeming, adjusting) - Configure reward types and catalogs - Implement point expiration and adjustment rules |
| Loyalty Program Configuration | 25% | - Set up loyalty programs, rules, and promotions - Design tier structures and qualification criteria - Implement program mechanics and journey milestones - Configure earning and redemption rules |
| Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Explain loyalty program types and structures - Identify key business outcomes loyalty management drives |
Question 1
What is the recommended approach to creating a large multi-country, multi-currency, and tier-dependent Redemption Catalogue?
A. Create a Loyalty Process with different rules to manage every combination
B. Create a Decision Table and define the Redemption Catalogue as business rules.
C. Create an Apex Class and implement a Redemption Catalogue engine.
D. Create a Decision Tree using Flows with a leaf for every combination
Question 2
A Loyalty Manager would like to set up an email-send process in Salesforce Marketing Cloud (SMC) that needs to inform the member via email immediately once a tier change has been applied. The company is using Marketing Cloud Connect.
A solution was proposed to draft a design using a journey process to send the notification email and a new custom object named "Member TierUpdate_ c" that stores the members that are qualified for a tier upgrade.
Which data source options within the journey should a Consultant use to fulfill this design?
A. "Salesforce Data" as the Entry Source, "Loyalty ProgramMember" object as the datasource
B. "Salesforce Data" as the Entry Source, "LoyaltyMember Tier"
C. "Data-Extension" as the Entry Source, "LoyaltyProgramTier"
D. "Salesforce Data" as the Entry Source, "Contact" object as the data-source
Question 3
A Loyalty Manager would like to monitor members' tier history in the dashboards from Analytics Studio App.
Which two fields need to be enabled in field history tracking in the Loyalty Member Tier object for this to be achieved?
A. Loyalty Tier
B. Reason for Change
C. Change Reason Type
D. Loyalty Tier Group
Question 4
Universal Containers has created a new Loyalty Member Portal for a second Loyalty Program that they have recently launched. A member of the first program has enrolled in the second program and has decided to use the same login for both Loyalty Member Portals. The user cannot access the new Loyalty Member Portal.
How can the Loyalty Administrator verify why the user cannot access the second Loyalty Member Portal?
A. Create a new user and new profile for the member.
B. Check if the user has been assigned the Sharing Set for the Second Loyalty Member Portal.
C. Through Workspaces, check if the user profile has access to the new portal.
Question 5
A company has recently rolled out a Loyalty Program with three tiers. The lowest tier is Silver, and the highest tier is Platinum. The company decided to offer Platinum members exclusive access to VIP events.
How should an Administrator configure the Loyalty Program for Platinum members?
A. Set up Members "Exclusive Access to VIP Events" as a Transaction Journal
B. Set up Members "Exclusive Access to VIP Events" as a Voucher
C. Set up Members "Exclusive Access to VIP Events" as a Member Promotion
D. Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: B,C | Question 4 Answer: C | Question 5 Answer: D |
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