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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?

A) Sample by percentage
B) Merge
C) Select
D) Mail List

2. For Unica Campaign, what prefix is used for system tables?

A) DBO_
B) UA_
C) UARC_
D) SYS_

3. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

A) System or offer administrator
B) User who creates the offer
C) Campaign manager
D) Flowchart designer

4. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

A) Execution
B) Data Manipulation
C) Analysis
D) Optimization

5. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A) Analysis Tab
B) Offer Tab
C) Target Cell Spreadsheet
D) Financials Tab

Solutions: