Salesforce : EEB-101 Questions & Answers

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A. Scoring Split
B. Frequency Split
C. Engagement Split

Question 2

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A. Delivery Profile
B. Send Classification
C. Sender Profile

Question 3

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A. Associate the data extension to the Campaign.
B. Save the data extension in the Test Folder.
C. Create the data extension as 'Is Testable'.

Question 4

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A. Reports - Journey Engagement
B. Journey Builder - Journey History
C. Datorama Reports - Journey Performance

Question 5

Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A. Wait
B. Send Email
C. Verification

Solutions: