[Sep-2021] AD0-E207 Pre-Exam Practice Tests | Exam Questions and Answers for Adobe Analytics Study Guide
Adobe Analytics Architect Master Exam Certification Sample Questions
NEW QUESTION 42
You have validated that eVar10 is being correctly set In the image request being sent to Adobe. However, you run the corresponding report you do not see that value when you run the eVar10 report in Adobe Analytics.
What could be two reasons for this issue? Select two.
- A. There is a processing Rule that is overwriting the value
- B. eVar10 is not enabled in the report suite settings
- C. There is a bot rule that is overwriting the value of eVar10
- D. There is a VISTA rule that is overwriting the value
Answer: A
NEW QUESTION 43
XYZ Corporation reached out for assistance to resolve a high priority revenue reporting issue:
When s business analyst pulled a Transaction ID (eva30) report that analyst noticed the revenue collected for transaction. TX824663'' was listed as $0 The analyst quarried the CRM system and discovered that the actual revenue from transaction ''TX82463'' was $1.200.69.
Which of the following products strings cloud have caused the error?
- A. Option A
- B. Option D
- C. Option B
- D. Option C
Answer: A
NEW QUESTION 44
Which of the following is an example of referencing a custom variable ''customvars that was created using satellite setvar90 function?
- A. <customvars>
- B. cuctomevars
- C. %customvars
- D. {Customvars}
Answer: A
NEW QUESTION 45
Which access event does not require specific settings for Event ID serialization?
- A. events
- B. scAdd
- C. pordView
- D. purchase
Answer: B
NEW QUESTION 46
Which of the following cannot be used in a conversion funnel report?
- A. Segments
- B. Conversion variables
- C. Calculated Metric
- D. Custom Events
Answer: B
NEW QUESTION 47
What is an appropriate use of Processing Rules?
- A. Copy a Context Data variable value into avar10
- B. Cause a VISTA rule running on eVar1 to be processed after marketing Channels
- C. Set an event every time the VISTA rule sets ''Bing organic in the tracking code report
- D. Divide a variable value at a delimiter and put part of it into prop43
Answer: D
NEW QUESTION 48
What does it mean when the override test channel box is channel for a channel In the marketing channel processing rules?
- A. All marketing channels will receive full credit for conversions
- B. That channel will receive last touch credit for conversion
- C. All marketing channels will receives partial credits for conversion
- D. That channel will receive first touch credit for conversions
Answer: C
NEW QUESTION 49
What are the basis tenant of GDRP? Select three.
- A. Right to partial access
- B. Right to be forgotten
- C. Consent
- D. Right to access
- E. First right of refusal
Answer: B
NEW QUESTION 50
What are some attributes of virtual report suites? Select three.
- A. They are an alternative to multi -suite tagging
- B. Some settings are inherited from parent report suite
- C. Current and real-time data is supported
- D. They can be added individually to permission groups
- E. Classification data can be uploaded
Answer: E
NEW QUESTION 51
You have been asked to write technical specifications to add tracking to the internal search functionality of site. Given the following requirements.
What is the most efficient solution to be implemented?
Custom eVar5 will capture the internal search term
Custom prop5 will capture the internal search term
Event3 is a customer event that is set each time a search occurs.
NOTE: Values in branches [ ] are dynamic meaning that they will vary based on the search term types by the site visitor A)
B)
C)
D)
- A. Option A
- B. Option D
- C. Option B
- D. Option C
Answer: A
NEW QUESTION 52
While preparing for a new analysis implementation for a site, you being conducting stakeholder interviews. Part of the conversation include defining KPIs including custom success events.
What are some examples of custom success events on a site Select two.
- A. Cart adds
- B. From completions
- C. Purchases
- D. Internal searches
- E. Checkouts
- F. Checkouts
Answer: A,D
NEW QUESTION 53
What are some characteristics of classifications in Adobe Analytics? Select two.
- A. Can be used to create custom success events
- B. Data can be grouped manually or by automated rules
- C. Must be enabled by Adobe Client Care
- D. Can be used to modify marketing channel processing rules
- E. They are completely retroactive
Answer: C,D
NEW QUESTION 54
What is the most granular way to extract data from Adobe Analytics?
- A. Analytics API
- B. Data Feed
- C. Download Reports
- D. Data Warehouse
- E. Report Builder
Answer: D
NEW QUESTION 55
Your site has several custom links.
What can you expert when viewing a Conversion Variable report?
- A. Page View Will be higher than Occurrence
- B. Instances will be higher than Occurrence
- C. This is unknown without knowing specific variable settings
- D. Occurrence will be higher than page view
Answer: C
NEW QUESTION 56
While settings up some classification rules in the classification rule builder, you decide to add a rule identify the third filed in tracking codes as the campaign name.
For examples in tracking code ''soc-fd-brandcamp18-1234'', you would like to see brandcamp18' classified as the campaign name.
What should the classification rule output be to get this result?
- A. #2
- B. #2
- C. $3
- D. #3
Answer: B
NEW QUESTION 57
While reviewing data for an existing site, you notice that all search terms captured in a custom variable during a visit credit toward success events.
Which of the following topics could explain this behavior? Select two.
- A. Serialization
- B. Participation
- C. Merchandising
- D. Linear Allocation
- E. Last Touch Allocation
Answer: D,E
NEW QUESTION 58
A marketing decides to track search refinement that were selected in the search results page. A list was implemented to capture filters in propel using as the delimiter. Suppose a visitor made 10 search result pate view consistent refinement of sort1/sort3'.
What will be page view count recorded in the prop1 report?
- A. 10 page views to sort3
- B. 10 page views each to sirt1.sort2. sort3
- C. 10 page views to sort/sort2/sort3
- D. 10 page views to sort2
- E. 10 page views to sort1
Answer: C
NEW QUESTION 59
You are performing quality assurance on one of the products for a sporting goods website.
The product has the following details:
Which of the following product strings would be correct?
- A. Option D
- B. Option C
- C. Option A
- D. Option B
Answer: B
NEW QUESTION 60
Which statement contains the correct syntax for s.UtilagetQueryParam?
- A. Option A
- B. Option D
- C. Option B
- D. Option C
Answer: B
NEW QUESTION 61
A marketer created a processing rule to set prop5, content type''. As shown below. The rule was saved yesterday.
Assuming prop5 does not contain type as often as you would expect, what are two reasons that would cause prop5 to be set incorrectly? Select two.
- A. The processing rule has been saved but has not been enabled.
- B. You have a VISTA rule that is overwriting the vale of prop5 something else.
- C. You have multiple processing rules setting porp5, and the rule after this one overwriting the result of this rule
- D. The custom eVar variable evar3 is not forced to owner case so Home does not match
Answer: B,D
NEW QUESTION 62
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