Salesforce : MCAE-Con-201 Questions & Answers
Updated: Sep 03, 2026
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions |
| Topic 2: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified |
| Topic 3: Email Marketing | 20% | - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content |
| Topic 5: Administration | 11% | - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) |
| Topic 6: Lead Management | 24% | - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question 1
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
A. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
B. Look for the original list based on the Marketing Cloud Account Engagement campaign
C. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
D. Run an automation rule based on the Marketing Cloud Account Engagement campaign
Question 2
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
A. Move the unsubscribe link to the header of the email instead of the footer.
B. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
D. Immediately send prospects the resubscribe email template.
Question 3
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
A. Create a completion action on the "Request a Demo" form with the action to assign to user.
B. Run an automation rule to assign based on the "Request a Demo" submission and State field.
C. Add a completion action on the form to notify Admin, who manually assigns the prospect.
D. Export the form submission report and import, assigning to the correct user upon import.
Question 4
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
A. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
B. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
C. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
D. Import all prospect data and create a suppression list.
Question 5
What access should sales and marketing users have to access embedded analytics dashboards?
A. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
B. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
C. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
D. The "Analytics View Only Embedded App" permission set license
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: D |
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