Oracle : 1Z0-1031 Questions & Answers
Updated: Jul 29, 2026
No. of Questions: 75 Questions & Answers with Testing Engine
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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - ID swapping and mapping strategies - Offline match integration |
| Topic 2: Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - BlueKai Core Tag deployment - First-party data ingestion methods - Mobile SDK integration |
| Topic 3: Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Topic 4: Audience Creation & Management | 20% | - Build and configure audience segments - Audience activation and delivery - Classification and taxonomy setup |
| Topic 5: Reporting & Optimization | 15% | - Performance analysis and optimization - Site Hits and Inventory reports - Audience profile and discovery reports |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
A) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That vendors and share partners have been configured and that Data Usage Agreement has been signed
D) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
E) That a custom audience pixel has been generated and that a look-alike model has been created
2. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
A) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available after 24 hours in the Provider Inventory Report.
D) The data from the tag will be available after 48 hours in the Provider Inventory Report.
E) The data from the tag will be available immediately in the Provider Inventory Report.
3. Describe the features of an Audience Injection App that uses SDT.
A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
C) The client shares the audience with you. This will generate an email notification that includes the audience composition.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
4. Which two are primary use cases for tagging media creatives? (Choose two.)
A) Media validation
B) Site Side Optimization
C) Prospecting
D) Frequency capping
5. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?
A) Key-date pair (exact or relative date)
B) Key-value string pair with an is or contains operator
C) Key-number range
D) Key-number (integer or float)
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A,D | Question # 5 Answer: B |
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