SAP : C_C4H260_01 Questions & Answers
Last Updated: Oct 15, 2026
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SAP C_C4H260_01 Exam Overview:
| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Number: | C_C4H260_01 |
| Exam Price: | $550 USD / €470 EUR (varies by region) |
| Real Exam Qty: | 80 |
| Related Certifications: | SAP Certified Application Associate - SAP Marketing Cloud |
| Available Languages: | English |
| Exam Format: | Multiple Response, Multiple Choice |
| Exam Duration: | 180 minutes |
| Passing Score: | 59% / 48 out of 80 |
| Certificate Validity Period: | 5 years |
| Recommended Training: | SAP Learning Journey: SAP Marketing Cloud Implementation SAP Education Official Courses |
| Exam Registration: | SAP Training Shop SAP Certification Hub |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite at SAP Authorized Testing Centers |
| Pre Condition: | No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Commerce Marketing | <8% | - Commerce integration scenarios - Offer/product recommendations |
| Topic 2: Business Administration | 8% - 12% | - Application settings - System setup and configuration - User and role management |
| Topic 3: Extensibility | >12% | - CDS views and custom analytics - Custom business objects - Extensibility tools and options - Data model enhancement |
| Topic 4: Marketing Analytics | <8% | - Analytics Stories creation - Report Gallery usage - Key performance indicators |
| Topic 5: Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
| Topic 6: Integration and Data Upload | >12% | - Integration with SAP Sales/Commerce Cloud - Data replication and monitoring - Data upload and transformation - Integration error handling |
| Topic 7: Campaign and Journey Orchestration | >12% | - Campaign categories and actions - Permission checks and workflow configuration - Marketing calendar concept - Journey design and execution |
| Topic 8: Dynamic Customer Profiling | >12% | - Best record concept - Contact/lead/opportunity data model - Data anonymization options - Score Builder usage |
| Topic 9: Lead- and Account-Based Marketing | <8% | - Contact-to-lead conversion process - Lead lifecycle management - Account-based marketing setup |
| Topic 10: Segmentation | 8% - 12% | - Segmentation building - Target group management - Attribute and filter usage |
Answers for C_C4H260_01 Candidates
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C_C4H260_01 requires 59% / 48 out of 80 to pass, and the official exam fee is $550 USD / €470 EUR (varies by region). Knowing both numbers early helps you plan your exam date and budget together.
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The C_C4H260_01 exam contains 80 questions within 180 minutes minutes. Rehearsing under the same time limit on the ActualTorrent engine builds the pacing habits you will need.
- Extensibility (>12%)
- Marketing Planning and Performance (<8%)
- Segmentation (8% - 12%)
Allocate your study hours in proportion to each topic's weight.
The package includes 91 practice questions for the C_C4H260_01 exam, all with verified answers and available in three formats.
No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud
SAP Learning Journey: SAP Marketing Cloud Implementation: Visit official page
SAP Education Official Courses: Visit official page
SAP Training Shop: register for C_C4H260_01
SAP Certification Hub: register for C_C4H260_01
SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Sample Questions:
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system.Export an existing graphical calculation view along with the associated views and tables.Import the calculation views that are modeled in an SAP HANA system.Which app can you use to do these activities?
- A. Campaign Execution BlacklistSender Profiles
- B. User ListsCampaign Execution Whitelist
- C. Maintain Certificate Trust ListContent Studio
- D. Campaign Execution WhitelistSender Profiles
Correct Answer: D 🗳️
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?
- A. Create Communication Scenario
- B. Create Communication User
- C. Create Communication Arrangement
- D. Create Communication System
Correct Answer: A 🗳️
Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.
- A. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- B. Engagement with accounts and contacts is possible only via third party executed campaigns.
- C. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- D. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
Correct Answer: A,D 🗳️
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
- A. Trigger-based Campaign
- B. Multichannel Campaign
- C. External Campaign
- D. E-mail Campaign
Correct Answer: D 🗳️
How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct answers to this question.
- A. The number of best records can be configured for each contact.
- B. The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
- C. Matching logic works against existing records and against simultaneously imported data.
- D. The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.
- E. The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match
Correct Answer: B,C,D 🗳️
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