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These are the following steps for registering for the Marketo Certified Expert, MCE exam.
Marketo University Learning Paths
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Preparation Guide for MCE Exam
Here is the exam tips for MCE Exam Certifications
The Marketo Licensed Professional, MCE certification is an advertising and marketing technology certification that supports the knowledge and functional experience in using the Marketo board of directors. Marketo is used most often by small and medium-sized organizations and also offers packages to focus on lead tracking, email advertising, consumer marketing, customer marketing, advertising, and mobile marketing. Marketo also uses custom items for many industries, including technology, healthcare, media, higher education, and even manufacturing. Marketo is a SaaS (Advertising as a Solution Platform) software application created to help companies evaluate and automate marketing activities. In this overview, we will definitely cover the topics of MCE Dumps, Marketo Qualified Expert, MCE Certified Expert Salary, and all aspects of Marketo Certified Expert, MCE Certification.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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| Section | Weight | Objectives |
|---|---|---|
| Reporting & Analytics | 16% | - Program performance and revenue cycle analytics - Attribution models and dashboard interpretation - Standard and custom report types |
| Lead & Data Management | 20% | - Database segmentation and smart lists - Lead lifecycle, status transitions and scoring - Data quality, deduplication and imports |
| Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - Asset creation, templates and tokens - A/B testing and champion/challenger campaigns |
| System Administration & Integrations | 18% | - Field management and configuration - CRM sync and platform integrations - User roles, permissions and workspace settings |
| Program Fundamentals & Campaign Execution | 30% | - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic - Engagement programs and nurture streams |
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