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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Topic 2: Ad Studio | 12% | - Audience targeting and segmentation - Integration with advertising platforms - Campaign management and optimization |
| Topic 3: Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Einstein Copy Insights - Einstein Engagement Scoring - AI-powered personalization and prediction - Send Time Optimization |
| Topic 4: Journey Orchestration | 25% | - Activities and decision splits - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Journey design and best practices - Reporting and performance analysis |
| Topic 5: Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Topic 6: Social Studio | 10% | - Social analytics and reporting - Social media publishing and engagement - Content management and moderation |
| Topic 7: Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobilePush tools and functionalities - MobileConnect features and capabilities - GroupConnect and WhatsApp integration |
Question 1
Where would you set a threshold limit in social studio
A. enterprise admin settings
B. tab in engage
C. column in engage
D. workspace settings
Question 2
Whichis true about SMS Keywords other than HELP or STOP?
A. Keywords created in anybusiness unit can be shared to any other business unit
B. Keywords created at the parent business unit, are available in all the child businessunits
C. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
D. Keywords created at a business unit level, whether parent or child, remain available only to that business unit
Question 3
What is true about SMS keywords other than HELP and STOP?
A. keywords in parent or child business unit are available only in that business unit
B. keywords in parent business unit can be shared to any child business units
C. keywords in child business unit can be shared between other child business units
D. keywords in parent business unit are automatically available to all child business units
Question 4
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
A. Use an api to create record in sales cloud directly from the ecom site
B. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
C. Sales cloud entry audience in journey builder
D. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
Question 5
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?
A. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
B. The new message replaces the first message only for users who no longer exist in the audience
C. All users receive the new message, but only if they're read the first message
D. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
Solutions:
| Question 1 Answer: D | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: B,C | Question 5 Answer: D |
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