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Facebook Certified media buying professional Sample Questions:

1. Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

A) Customer Database
B) Email Database
C) Saved/Core Audiences
D) Website with no pixel
E) Fan Page

2. You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

A) You should run traffic ads to the customer base but focused on female users.
B) You should run traffic ads targeted at the entire customer database.
C) You should run conversion ads targeted at women only.
D) You should run interaction posts to bring awareness to the new customer base.

3. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It enables you how well your ads works with real people
B) It provides global cross-environment coverage.
C) It allows me to measure only Instagram attribution
D) It provides a holistic marketing and measurement at scale

4. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) Be open to experiment, test and make changes to your videos
B) The video needs to have a lot of text to convey the right message
C) Capture attention quickly in the first 3 seconds of video
D) The product being featured should be featured for the majority of 30 seconds of ad
E) Make sure message is easy to understand with sound off
F) Make long videos

5. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You should delete all ad sets and have leave just one.
B) You should increase the budget from ad #5
C) You turn off Ad #1
D) You should switch the budget from ad #4 to ad #2.
E) You should decrease your budget to $3,000
F) You should use budget optimization for your campaign.
G) You should switch your campaign objective from post interaction to brand awareness.

Solutions: