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Facebook Certified Community Manager Sample Questions:

1. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Include a discussion question about the product that is being launched
B) Ask follow-up questions as people leave feedback
C) Partner with influencers to generate posts about the launch
D) Post a link to a press release announcing a product launch

2. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Determine the sentiment by scanning positive and negative comments
B) Measure the engagement rate on the influencers' posts
C) Record the total number of campaign comments through native insights
D) Analyze the reach of exhibition-related posts through Ads Manager

3. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Ask community members to share their most memorable community posts.
B) Survey community members for their most frequently asked questions about content themes.
C) Review data for insights into high-performing content in the community.
D) Research popular content themes that may be relevant to the community.

4. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Change content strategy to target male followers during launch
B) Create targeted posts and ensure the content and tone are inclusive
C) Create a social media account for the new product
D) Tag influencers to share the content and campaign hashtag

5. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Engagements based on new followers
B) Engagements generated from shares
C) Likes on the video
D) Views on the video

Solutions: