CMA : Category-Manager Questions & Answers

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Consumer Usage
B) Product Type
C) Price Range
D) Advertising Dollars

2. Who benefits from a successful promotion?

A) Retailer
B) Shopper
C) All of the above
D) Manufacturer

3. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Reduce linear shelf space for this segment
B) Increase linear shelf space for this segment
C) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
D) Not enough information to gather an insight

4. Which of the following is NOT an example of an assortment strategy?

A) High Low Strategy
B) First to Market Strategy
C) Market Coverage Strategy
D) Broad Assortment Strategy

5. What does store clustering in category management primarily involve?

A) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
B) Organizing retail stores alphabetically to simplify inventory management.
C) Focusing solely on increasing sales volume across all stores.
D) Assigning identical product assortments to all stores regardless of location.

Solutions: