Salesforce : MC-201 Questions & Answers
Updated: Aug 02, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Explain what a Grade measures and how grading is managed |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
A) Pull a Salesforce report of the same criteria and view results.
B) Resume the rule and use the undo action feature if necessary.
C) Run the rule to see who matches and change criteria If needed.
D) Use the preview matches feature before running the rule.
2. When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
A) True
B) False
3. If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
A) Contact field
B) Lead field
4. When is a prospect automatically removed from future email sends?
A) None
B) Hard Bounce
C) Any Bounce
D) Soft Bounce
E) After 5 Soft Bounces
5. What is the difference between an email template and an email content record in the enhance email experience?
A) An email template can only use CMS images.
B) An email template can be used by Pardot, Sales Cloud an Service Cloud Users.
C) An email content record must start from an email template.
D) An email content record is a basic layout that does not contain any metadata used by a pardot email send.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B,E | Question # 5 Answer: B |
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