Oracle : 1Z0-1032-26 Questions & Answers

Oracle 1Z0-1032-26 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
B) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
C) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
D) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

2. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) {FIRST_NAME}
B) {FIRST_NAME} $
C) $FIRST_NAME
D) $ {FIRST_NAME}

3. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) Entry Tracking Variable
B) Custom Event
C) Custom SQL Variable
D) This is not possible, because only one RIID_ can be in a program at a time.
E) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.

4. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
B) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
C) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
D) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

5. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Hard bounce rates are 10% or higher.
B) Recipients are forwarding your emails to everyone in their address books.
C) Your open rates have dropped somewhat since last month.
D) Substantial (5%) increase in click-through rates on last week's promotional campaign.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Solutions: